US President Donald Trump has signed a new federal law establishing criminal liability for creating and distributing deepfakes. The 'Take It Down Act' aims to combat disinformation and protect citizens from manipulations using artificial intelligence technologies.
G. Ostrov
What is the 'Take It Down Act'?
The 'Take It Down Act' is a new legislative initiative signed by US President Donald Trump. The law establishes criminal liability for creating and distributing deepfakes – realistic fake videos or images created using artificial intelligence technologies.
Key Provisions of the Law
According to the new law, individuals creating or distributing deepfakes with the intent to harm reputation may be subject to criminal liability. Penalties can include fines of up to $250,000 and imprisonment for up to 5 years, depending on the severity of the violation and damage caused.
The law provides for the creation of a special federal commission to control the use of deepfake technologies, which will develop standards for detecting fake content and coordinate work with technology companies.
Rapid Response Mechanism
An important feature of the law is the introduction of a rapid response mechanism for complaints. Internet platforms are required to remove content identified as a deepfake capable of harming an individual or legal entity within 24 hours of receiving official notification.
The law also requires major internet platforms to develop and implement systems for automatic detection of deepfakes and marking of synthetic content.
Position of Technology Companies
Technology giants, including Meta (formerly Facebook), Google, and Microsoft, have expressed support for the new law, although they have expressed concerns about the practical implementation of some of its provisions. Industry representatives noted the need for a balance between combating disinformation and protecting freedom of expression.
Companies have already begun integrating synthetic content detection and marking technologies into their platforms, preparing for full implementation of the law's requirements within the next 12 months.
Criticism and Support
The law has received support from both political parties in Congress, which is a rare example of bipartisan consensus. Supporters of the law argue that it is necessary to protect the integrity of the information space and prevent manipulation of public opinion.
Critics, in turn, have expressed concerns that the law may restrict freedom of speech and lead to censorship. Civil rights organizations have called for the development of clear guidelines to prevent abuses.
International Reaction
The international community is closely monitoring the development of US legislation in the field of regulating artificial intelligence technologies. The European Union is considering adopting similar measures under its digital services legislation.
UN representatives welcomed the US initiative as an important step towards global regulation of artificial intelligence and combating disinformation.
Entry into Force
The law will come into force 90 days after signing. During this period, the US Department of Justice will develop detailed guidelines for its application.
A transition period of 12 months is provided for technology companies to fully adapt to the new requirements.
Additional information about the law can be found on the official White House website.
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