Threads is a new social media platform from Meta, designed as an alternative to Twitter. The app is closely integrated with Instagram and offers users a convenient interface for publishing short text messages and media content.
G. Ostrov
Threads is a microblogging platform developed by Meta Platforms (formerly Facebook) in 2023. The service was created as a direct competitor to Twitter (X), offering users a more friendly and secure environment for communication.
Threads Features
Key characteristics of the platform:
- Tight integration with Instagram — users can log in through existing Instagram accounts
- Ability to publish text messages up to 500 characters
- Support for photo and video content
- User-friendly and intuitive interface
- Absence of advertising in the initial development stage
- Integration with the ActivityPub federated protocol
Development History
After launching in July 2023, Threads quickly gained popularity, reaching 100 million users in a record-breaking five days. Initially available as a mobile application for iOS and Android, Threads received a full-fledged web version in late 2023.
By 2025, the platform has successfully implemented integration with the ActivityPub federated protocol, allowing Threads users to interact with other decentralized social networks within the Fediverse ecosystem, including Mastodon.
Functional Capabilities
Threads offers users the following functions:
- Creating text posts with the ability to attach images and videos
- Replying to messages from other users
- Reposting content with added personal comments
- Liking and bookmarking favorite publications
- Ability to mention other users using the @ symbol
- Using hashtags for content categorization
- Feed customization based on interests and content filtering options
Advantages Over Competitors
Unlike other similar platforms, Threads offers:
- A calmer atmosphere with less political content
- Improved moderation tools to combat toxic behavior
- Enhanced protection of user data
- Transparent policy regarding feed algorithm formation
- No paid subscription required for access to basic functions
Criticism and Problematic Aspects
Despite its success, Threads has faced several issues:
- User concerns about data collection practices by Meta
- Initial difficulties with account deletion without losing Instagram profile
- Absence of certain features available from competitors
- Limited availability in some regions due to regulatory requirements
Overall, Threads represents a modern social platform that combines ease of use with extensive opportunities for self-expression and communication. With a continually growing user base and regular functional updates, the platform continues to strengthen its position in the social media market.
Official website: threads.net