Meta is actively negotiating with major Hollywood studios, including Disney and A24, to create exclusive content for its new VR headset codenamed \"Loma,\" which will cost less than $1,000 and is designed to compete with the Apple Vision Pro.
G. Ostrov
Meta is actively negotiating with leading Hollywood studios about creating exclusive content for its new VR headset, which could become a key factor in the battle for the virtual reality market with Apple and other competitors.
New Premium VR Headset \"Loma\"
Meta\'s new device codenamed \"Loma\" is planned for release next year at a price of less than $1,000, which is significantly more than the current Quest cost ($300) but substantially cheaper than the Apple Vision Pro ($3,500). This pricing strategy targets capturing the middle segment of the VR device market.
Partnership with Hollywood Giants
According to the Wall Street Journal, Meta is conducting active negotiations with Disney, independent horror studio A24, and other major content producers. The company is ready to invest millions of dollars in creating episodic and standalone immersive video content based on well-known intellectual property.
Strategy Against Apple Vision Pro
Exclusive content will become Meta\'s key advantage in competition with the Apple Vision Pro, which despite its high price showed disappointing sales figures - only about 500,000 devices. Meta aims to create a more affordable alternative with a rich content library.
Project \"Puffin\" and VR Future
In addition to \"Loma,\" Meta is also developing ultra-light VR glasses codenamed \"Puffin,\" which will work with an external computing unit. This device is planned for release in 2026-2027 and could become a revolutionary solution in the field of wearable VR devices.
Financial Investments in the Metaverse
Meta\'s Reality Labs division lost over $17 billion last year, highlighting the scale of investments in developing virtual and augmented reality technologies. Despite losses, CEO Mark Zuckerberg continues to actively invest in creating the metaverse.
The partnership with Hollywood studios could become a turning point for Meta in creating an attractive VR content ecosystem capable of attracting mass consumers and justifying multi-billion dollar investments in virtual reality.
Official Meta website: www.meta.com
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