Japanese corporation Sony has made a radical decision to abandon independent production of Xperia smartphones and transfer their manufacturing to third-party contractors. This affects even flagship models, including the upcoming Xperia 1 VII.
G. Ostrov
Sony has radically changed its approach to smartphone production and decided to completely transfer all Xperia device manufacturing to third-party contractors. This affects even the flagship model Xperia 1 VII, which was previously produced exclusively at the company\'s own factories.
Transition to Outsourcing
According to an update on Sony\'s official website in May 2025, the \"smartphones\" category has disappeared from the list of products manufactured at the company\'s own factories in Thailand (Chonburi and Bangkadi) and China (Wuxi). This means that all future Xperia models will be produced by OEM contractors.
Previously, Sony independently manufactured its premium devices, ensuring strict quality control at all stages of production. Now, even flagship models have been completely transferred to outsourcing.
Reasons for Strategy Change
The transition to outsourcing is aimed at reducing production costs and increasing the competitiveness of Sony\'s mobile devices in the market. The company retains full control over the design and technical specifications of its smartphones, but manufacturing is completely handed over to contractors.
Many experts express concern about the possible impact on product quality. However, it\'s worth noting that China has many OEM manufacturers with advanced technological capabilities, and many major companies, including Apple, successfully use outsourcing.
Development Prospects
This Sony decision reflects a general trend in the industry, where even large technology companies increasingly transfer production to third parties to optimize costs. The question remains whether Sony can maintain the high quality standards of its Xperia smartphones under the new production model.
Official Sony website: https://www.sony.com
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