Paris-based startup Veesion has developed a revolutionary artificial intelligence system capable of recognizing suspicious customer movements and preventing theft in retail stores. The technology is already being used by 5,000 stores worldwide.
G. Ostrov
French startup Veesion has revolutionized retail security by creating an innovative artificial intelligence-based system for theft prevention. The company recently raised €53 million in funding to expand its presence in the American market.
Personal Motivation of Founders
"I have an uncle in Paris who manages three supermarkets, so I know exactly what theft means for retailers," explains Veesion co-founder Benoit Koenig. Personal experience with theft problems in the family business became the catalyst for creating this technology.
How the System Works
Veesion's technology uses video streams from standard surveillance cameras to analyze customer behavior. The system can:
- Detect and track people in the store
- Recognize objects: goods, carts, baskets, bags
- Analyze movements and identify suspicious behavior
- Automatically notify security services of potential thefts
Impressive Results
According to the company, the system demonstrates approximately 85% recognition accuracy. One of Veesion's clients managed to reduce theft volume by half in just three months of using the technology. Such results confirm the effectiveness of artificial intelligence in combating retail losses.
Privacy Protection
An important advantage of the system is that it does not track people's appearance and does not use biometric data. This significantly reduces the risks of bias and privacy issues that often arise when using facial recognition systems.
Fighting Internal Theft
The technology also effectively prevents employee theft. "The system works as an internal deterrent. People know that AI is monitoring their actions and become more cautious," notes Koenig.
Development Prospects
Veesion doesn't stop at what has been achieved and is expanding the application of its technology. In addition to theft prevention, the company is developing solutions for:
- Inventory control
- Customer behavior analysis
- Store layout optimization
In the long term, the technology may find application far beyond retail — in hospitals, warehouses, and construction sites, where movement analysis can significantly increase safety levels.
More detailed information about Veesion company can be found on their official website.
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