The British Broadcasting Corporation BBC has sent Perplexity an official notice to cease using their content for artificial intelligence training without permission.
G. Ostrov
The conflict between traditional media and artificial intelligence companies reaches new heights. BBC, one of the world's largest media corporations, has officially demanded that Perplexity AI cease using their content to train neural networks without obtaining appropriate licenses.
The Core of the Conflict
According to sources close to the situation, BBC accuses Perplexity of systematically parsing and using the corporation's news materials, articles, and other publications to train their language models. This occurred without obtaining permission from the rights holder and without paying corresponding royalties.
BBC representatives argue that such actions constitute direct copyright infringement and could cause serious damage to traditional journalism's business model. The corporation invests millions of pounds in creating quality content, which is then used by AI companies for commercial purposes without compensation.
Perplexity's Position
Perplexity AI has not yet provided official comments regarding BBC's claims. However, representatives of similar AI companies have previously cited the "fair use" doctrine, arguing that training models on publicly available content does not constitute copyright infringement.
Legal Implications
This case could become precedent-setting in defining the boundaries of using copyrighted content for AI training. Lawyers note that the case's outcome could affect the entire artificial intelligence industry and establish new standards for relationships between media companies and AI technology developers.
If BBC succeeds in proving copyright infringement, this could lead to significant financial compensation and changes in approaches to content licensing in the AI field.
Industry Impact
The conflict between BBC and Perplexity reflects a broader problem of the modern digital economy. Media companies demand fair compensation for the use of their content, while AI companies insist on free access to information for technology development.
Experts predict that such disputes will become more frequent as more companies use machine learning and need large volumes of data to train their models.
Official BBC website: https://www.bbc.com
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