A step-by-step guide on how to connect your website to Google Analytics to track traffic and user behavior.
G. Ostrov
Google Analytics is a powerful tool for analyzing your website's traffic and understanding audience behavior. Connecting your site to this platform allows you to obtain valuable data for optimizing content and marketing strategies. In this step-by-step guide, we will look at how to properly connect your website to Google Analytics.
Step 1: Create a Google Analytics Account
If you don't already have a Google account, go to the Google Analytics page and create one or log in to an existing account.
Step 2: Create a Property
Once logged into your account, you need to create a property for your website. Click "Admin" in the bottom left corner, then "Create Property." Select "Web" as the property type and follow the instructions, entering your website URL, name, and time zone.
Step 3: Get the Tracking Code
After creating the property, you will receive a global site tag (gtag.js). Copy this code.
Step 4: Install the Tracking Code on Your Website
There are several ways to install the tracking code on your website:
- Pasting directly into HTML: Paste the gtag.js code into the
<head>section of each page of your website. - Using a tag management system (e.g., Google Tag Manager): This method is recommended for more convenient tag management.
- Using CMS plugins or modules (e.g., WordPress, Joomla): Many CMS offer special plugins or modules for integration with Google Analytics.
Step 5: Verify the Installation
After installing the tracking code, go to your website and return to Google Analytics. In the "Realtime" reports section, you should see activity on your site.
Official Google Analytics Website: https://analytics.google.com/
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